There is no denying the fashion industry’s biggest events were fashion shows all over the world. Each designer aimed to put out new collections for every season, particularly for the S/S and F/W shows. However, due to the COVID-19 pandemic, it has been difficult to holds these extravagant shows because of the limitations.
Big gatherings are prohibited and overseas traveling isn’t possible. So how did the fashion industry cope with this new era? In 2020, the fashion industry went virtual. Instead of the usual runway fashion shows, different designers and companies adjusted to the new era and found a way to showcase their new collections.
Fashion films emerged on a global scale in an attempt to continue the fashion world’s life. Each one is unique to each designer of the collections. This not only helped designers and companies to continue their profits but also helped them reach a greater audience. The power of the internet is undeniable and with the help of digital marketing and PR, new audiences were attracted by the fashion world.
Due to the new platform, each company has been finding unique ways to showcase the new collection and the competition did not get any easier. From using drones to 3D effects, going on deserts or snowy mountains, even using old and abandoned locations to bring out the best of each fashion piece, it cannot be denied the fashion industry has been coming up with new and bigger ideas to present the new collections.
COVID-19 has truly affected everything and the fashion industry is no exemption. Through this, the industry has found different ways to reveal and exhibit new pieces to their audience and save all involved parties. This way, not only the fashion industry has continued its tradition in holding fashion shows, technology companies also have found a new way to showcase their abilities through various fashion films and showcases.
