French fashion houses such as Dior and Givenchy were one the market leader. All girls dreamed of owning a Dior bag or even a Chanel dress. However, things have changed. Italian fashion is now very much the market leader.
On this page, we are going to take a look at how Italian fashion has managed to conquer the world.
When you compare Italian fashion to French fashion, one of the first things you will notice is that it is less “fussy and frilly.” Italian fashion is very simple but stylish at the same time. You can easily tell which of the major Italian fashion houses that it has come from by a quick glance.
French style is different. To identify what fashion house it comes from you really need to find a label. In many ways, it looks like French fashion designers more or less copycat each other. Where one leads the others follow. That is something that you can´t say about Italian fashion designers. They don´t have a problem at all when it comes to going their own way.
Is Italian fashion cheaper? On this occasion, it is important to compare apples with apples. The top fashion houses in both countries charge more or less identical prices when it comes to their high-end pieces and garments. As we all, most brands have what they like to call bread and butter items. They are things like t-shirts and sweatshirts.
When you look at the Italian fashion middle range market, you will notice that many top labels charge less compared to French labels. If you stop and think about it, charging less for middle-range fashion is a great idea. It gives you a chance to get your brand out there.
There is little wonder that Italian fashion is now such a worldwide top seller.
